Search did not die. It grew a second door. People still type into Google. They also ask chat products that summarize the web. If your page has no entity, no proof, and no structure, you are easy to skip in both places.
What to ship this quarter
- One URL per job-to-be-done.
- Fast HTML. Core Web Vitals are still a ranking and a trust signal.
- Claims a human can verify: clients, ranges, process.
- Titles that match the query you actually want.
Local businesses still win on “who is near me and can I pay”. That is why local SEO stays a product line, not a blog topic. Pair it with a site that can convert — see why AI sites fail buyers — and with a stack you can edit, in WordPress vs Next.js.